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Uhren

The Lambretta Story

The History about the Innocenti family, the Lambretta-brand and the scooters sold worldwide.

Ferdinando lnnocenti was born in 1881 in Pescla, Italy to an artistic family. His father, Dante Innocenti, was an able blacksmith in that little Tuscan town. After having finished his studies at a technical school, Ferdinando teamed up with his brother and father in running the family blacksmith business. In no time at all, he demonstrated a knack for selling a wide variety of mechanical products, and soon, the two brothers became famous in their field.

Lambretta Scooter In an agreement with Scafoding, they built and sold a special vice clam under license used in attaching metal scaffolding, which would soon become famous throughout the world.

The company prospered and grew, and the brothers decided to build a new factory on Via Pitteri in the Lambrate area of Milan. After the destruction of World War II, Innocenti sacrificed everything to start over.

By the end of 1946, lnnocenti already had several important industrial contracts, which showed the far-sightedness of the company’s founder. While the Allies were busy liberatin Rome from the Nazi grip in 1944, the briliant mind of Ferdinando lnnocenti was contemplating an economic means of mobility to be used immediately postwar in place of pubIic transportation. During that period, lnnocenti saw for the first time American troops driving around on little scooters. He recognized that a little putt-putt could have a fantastic future in Italy. The Lambretta was the fruit of the labor of the engineer Pier Luigi Torre, and was presented to the world in 1947.

The Lambretta, named after the town of its conception, was an instant hit with the Italians. So much so that Ferdinando soon began exporting the scooter across the world. In 1951 the first Lambretta hit British shores and by 1959 the brand was outstripping sales of Vespas - scooters that were already established in the UK.

Innocenti produced the scooter for 30 years and the Lambretta became a symbol for youth around the world. With ideal timing British mod culture arrived and a need for rebellion took hold of the country’s youth. Despite its Italian origins, the Lambretta brand had by now adopted a very English personality: the Union Jack and the scooters went hand in hand.


Relaunch of the Lambretta Brand

In 1997, 50 years after the introduction of the Lambretta, a comprehensive product line was successfully launched, including clothes, shoes, and accessories. The muchawaited Watch Collection was launched in 1999, designed for modern times, but retaining the cherished values of the 60s freedom, independence, and quality throughout. Today, the Lambretta Relaunch of the Lambretta-brand watches are distributed in 20 countries all over the world.

All who love the Lambretta scooter can once again enjoy that genuine Lambretta feeling!

Menswear, Womenswear, Footwear, Eyewear, Timewear, Accessories and Fragrances

- 1947 -

lambretta
Lambretta Serien: Cielo | Lambretta Story | Lambretta Hauptseite | weitere Uhren

Cielo Gelato Vaniglia - Lambretta Uhr Modell: 2106van   Cielo Dots Blau - Lambretta Uhr Modell: 2104blu   Cielo Rosa Metallic - Lambretta Uhr Modell: 2103pin   Cielo Türkis - Lambretta Uhr Modell: 2101turq   Cielo Violett  - Lambretta Uhr Modell: 2101pur  






Lomo Agenten Kamera





 x STAR WARS T-SHIRT VINTAGE LOGO 1977
STAR WARS T-SHIRT VINTAGE LOGO 1977
Shirts
Preis: 29 CHF
 x BREAKING BAD T-SHIRT HEISENBERG WALTER WHITE - WEISS
BREAKING BAD T-SHIRT HEISENBERG WALTER WHITE - WEISS
Shirts
Preis: 29 CHF
 x ORIGINAL HAWAIIHEMD - HIBISCUS GARDEN - PEACH - PARADISE FOUND
ORIGINAL HAWAIIHEMD - HIBISCUS GARDEN - PEACH - PARADISE FOUND
Shirts - Hawaii Hemden
Preis: 89 CHF

Logoshirt - Star Wars Shirt Chewbacca Schwarz
Logoshirt - Star Wars Shirt Chewbacca Schwarz

virtual postcards! just click and go! -> postcards

Kamikaze Girls

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Playboy Classic-Tasse weiss
Playboy Classic-Tasse weiss

Tora! Tora! Tora!
Voyeur
Was kaufen andere gerade ein?

DOCTOR WHO POSTER GLOW-IN-THE-DARK
Leuchtet im Dunkeln! Grösse: Höhe 98,0 cm; Länge 68,0 cm...

TIKI MUG HUA KAI
JETZT WIEDER DA! Tiki Mug Hua Kai Keramik glasiert, Inhalt 42 cl, Höhe 17 cm, Durchmesser 7,5 cm, Design by Dirk Rehder 2012...

TIKI MUG HUA KAI
JETZT WIEDER DA! Tiki Mug Hua Kai Keramik glasiert, Inhalt 42 cl, Höhe 17 cm, Durchmesser 7,5 cm, Design by Dirk Rehder 2012...

TIKI MUG HUA KAI
JETZT WIEDER DA! Tiki Mug Hua Kai Keramik glasiert, Inhalt 42 cl, Höhe 17 cm, Durchmesser 7,5 cm, Design by Dirk Rehder 2012...

PHEROMAX WOMAN
Pheromone für die Frau: hochkonzentrierter 14 ml Spray Pheromax im hochwertigen Design Sprühflakon, inkl. Verpackung und Gebrauchsanleitung (reicht fuer ca. 280 Sprühstös...

PHEROMAX WOMAN
Pheromone für die Frau: hochkonzentrierter 14 ml Spray Pheromax im hochwertigen Design Sprühflakon, inkl. Verpackung und Gebrauchsanleitung (reicht fuer ca. 280 Sprühstös...

FORREST GUMP
Tom Hanks, Gary Sinese. Von Robert Zemeckis. Grösse:  Breite 66,0 cm; Höhe 96,0 cm...

FRANKENSTEIN POSTER BORIS KARLOFF
Regisseur: James Whale Grösse:  Breite 61,0 cm; Höhe 91,5 cm;...

LED ZEPPELIN POSTER CELEBRATION DAY
Grösse:  Breite 61,0 cm Höhe 91,5 cm...

PHIL ALVIN AND AND SUN RA AND THE ARKESTRA - UNSUNG STORIES
Blues, Label: Slash, (Typ: LP) - Originally dating from 1986, this LP by blues musician Phil Alvin co-features Sun Ra And The Arkestra, The Dirty Dozen Brass Band and The...

Wunderbare Accessoires, Trash, Kitsch und vieles mehr findest du bei pearlharbor.ch! Viel Spass beim Wühlen... :-)

Kabeljau Shirts
Wunderbare Kokeshi Dolls aus Japan!
welcome@pearlharbor.ch
Die wunderbare Mono Retro-Linie mit tollen Modellen!
Lunar Retro Wecker - black/white
Schon mal die kitschige Action Sampler Kamera von Lomo ausprobiert? Die Schnappschusskamera! Gleich mit 4 Linsen fotografieren... und alle Bildausschnitte werden nebeneinander gesetzt!
-> Action Samper Kit